L’Oreal Fashion Festival in Melbourne 2013


The world of fashion turns its attention to Melbourne during the month of March, when both Australia’s up and coming and best designers come together to share their new creations at the L’Oreal Fashion Festival.  The event takes places over a number of days and across a number of different locations and venues throughout the city.

A visit to the L’Oreal Fashion Festival can easily turn into a trip round the coolest and trendiest places in Melbourne, so if you’re thinking of going this year, it’s best to turn up prepared! Nowadays, this fashion event it is more than just a platform to show off new pieces of clothing though, as Melbourne has always been considered one of the best cities to shop.

What To Expect From The L’Oreal Melbourne Fashion Festival

If you visit Melbourne during the L’Oreal Fashion Festival there are many things you should expect. From live entertainment and business seminars to beauty workshops and bold, cutting edge production, Melbourne Fashion Festival offers some of the highest class of international runway shows you will see anywhere in the world.

Over the last few years, the Melbourne Fashion Festival has gained much praise from critics and designers alike, for the city’s ability to put on a world class and enjoyable fashion show.  This year, on reputation alone, the city has managed to secure a guest appearance from one of the most highly respected fashion designers – Mary Katrantzou – who will be showing some of her exclusive pieces. If you fancy experiencing a fashion show done Aussie style then make sure you book flights at http://www.cheapflights.com.au/ so that you do not miss any of the action.

The L’Oreal Fashion Festival Kicks off Melbourne’s Festival Season.

The event is part of a long period of festivals and festivities during the autumn months.  It is a very important place to the people of Victoria, and is fully supported by the state government.  After the fashion festival there is also the Melbourne International Comedy Festival to experience, as well as the Melbourne Food and Wine Festival, the Melbourne Grand Prix, the Australian International Air show, the Ironman Melbourne event and the Autumn Racing Carnival.

Running simultaneously with the Fashion festival is the L’Oreal Fashion Festival cultural program.  This includes such delights as a fashion drawing master class with Bill Donovan, shop windows being turned into arty fashion installations and the Fashion Film Series which features 15 of the most inspiring and innovative films about Australian fashion.

The L’Oreal Melbourne Fashion Festival also has a business-orientated section of the program which always includes fashion forums, marketing advice for relatively new designers, seminars and 8 of the best speakers.

Whether fashion is your cup of tea or not is not an issue, as there is plenty to marvel at and enjoy in this rich and diverse city. While you are in Melbourne be sure to check out some of Melbourne’s great restaurants, museums, art galleries and take time to walk round this historic and yet very modern Australian city.

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